Going Viral & Spitting Back

I do intend to carry on a series of blogs about the relationships that form our life and make it a nice place to be but I thought that I would take a small break to be a little bit more light hearted and speak about more modern dilemmas.

I have blogged before about technology and briefly about the Internet but the way it expands and includes itself into our lives is an exponential expansion that deserves observing and realising as the game changing system that it is and not brushed aside as mundane and ‘So last Wednesday’. With a campaign video made by a group of young well doers there mission has managed to gain support and attention around the world and is influencing the actions of world leaders and mobilising American troops to give help in an African conflict. The ‘Kony 2012’ campaign became big news and spread at an incredible rate with the video reaching 83,614,332 views on You-Tube alone. I am not here to pass comment on the content of this particular campaign but to show the way the Internet is mobilising people by getting messages that appeal directly to them straight into their homes and affecting them in a very real way. Much of the protesting that has been going on around the world from the peaceful ‘Occupy’ movement to the citizens putting their lives in danger in Libya, Syria and Egypt has been orchestrated by messages sent through Facebook and other internet medium. We have here a uniting tool that gets right into our homes and can talk to us about issues with little to no worry that our involvement is being too closely tracked and we have resources at our fingertips to research any information as and when it is sent to us. So take on lots of information because its so easy but use reasoning and the information available to make your own filters and make up your own mind, it’s never been easy to spread “facts” but it has also never been so easy to check up on their validity.

Going “Viral” is a marketing managers dream to create something that has a momentum all of its own and will spread exponentially with no effort from the creator to publicise, but the Internet has a funny sense of humour and a twisted sense of logic, new things have become funny simply because of the way the data is transferred and something that has a quirky global appeal can be the simplest idea that sparks the biggest fire. With the vast majority of mobile phones now being able to record video and YouTube giving an open invitation to share this with the masses there is a flood of content than can be funny just by the shear volume. ‘Nyan Cat’,   http://www.youtube.com/watch?v=QH2-TGUlwu4 has amassed 68,445,599 views and a simple home movie of a baby biting a toddler’s finger aptly named ‘Charlie Bit My Finger’ http://www.youtube.com/watch?v=_OBlgSz8sSM has attracted a staggering 432,847,294 views. These videos or meme’s can be used like trading cards in as you pass along the little nuggets that you have found springing from the most inane situations or the depths of the strangest parts of peoples brains. These skits animations and ideas would stand no chance of Television commission and would fall flat on their face if they did; they exist in their own world where there are few rules and little censorship. Personally I find these to be great curiosities, its not like these are the only thing that the Internet or indeed YouTube gets used for, we share so much useful information online that it’s good to take a break to watch a series of cat videos. The point is that these seemingly innocent pieces of zany and irrelevant video seep into our mind and become the perfect vehicle for all kinds of messages and ideas, Viral marketing will be the primary mode of advertising within the next few years and it will get you if you like it or not.

Thinking forward to the technology that will enhance our life in the future is a daunting and exciting prospect, when you see the meteoric rise of web based systems in my lifetime we can only assume it will continue in this fashion and I am hopefully poised to embrace and utilise anything I can, so expel the fear and accept that certain things that used to be all about people will now be all about computer screens and be part of what will be on offer.

It’s been a while since I have had a rant at our ruling class which is more to do with myself getting consumed in the events of my life than them making any attempt to cease there meddling ways of interrupting and vulture like preying on the weak and needy. The venomous money snake George Osborne set out with the countries piggy bank this week to once again declare a financial war on anything remotely fun. It’s not easy to get on in the world, I don’t know if it ever has been, I am certainly still feeling the financial burden of the childish recklessness of my youth but at the same time we as a nation will be expected to do the same for the country and its past mistakes. Personally I will in many ways be better off with higher personal allowance of tax but will promptly blow this extra cash very quickly when I attempt to drink, smoke or travel anywhere in my car to do anything except go to work. Unless I can succeed in becoming exceptionally wealthy I will be forced into a situation of working into my seventies and even then have anything I have managed to save taken from me when I have precious little strength to defend myself. I do sound worryingly true blue when I talk about the welfare state and even as far as right wing when I talk of my final solution to the benefit classes but in truth it is a system of dependency offered up by past administrations that have made it easier to take than to have value and pride and earn. Maybe we can trust the Conservatives to deal out the harsh attacks on the low income families that may start to force a change in attitude but as I have shouted in many people’s ears, we will never achieve true change while greed and avarice are at the core of our beings, where financial attainment is the new enlightenment. We must install pride in the hearts of the nation before asking them to deliver on any front. There are of course far too many of us and the constant spread of our population without the infrastructure to support it makes us all as a nation a dis-functioning family fit for a bust up and paternity test on a day time TV show. So as I have ended a few blog posts and as is the call to arms for the warrior poets who will stand on the ashes of a broken Britain and usher in a new age of true Democracy I call at the top of my lungs Viva La Revolution!

    Bruce Springsteen - ‘Wrecking Ball’ Many people get called Boss every day, in building sites and offices across the land people in charge have risen above and are referred to simply as The Boss but only one man has done that through the power of Rock, there has been a King, A King Of Pop and more Queens than I care to mention but there is only one boss.

Three years since his last release and several more since he appeared with such bombast with the full E Street Band line-up with added horns to get Springsteen back to a huge chest beating Americana that will have you bashing your fist and yelling along. After playing at the inauguration of president Obama a lot has changed in the field of American politics and as elections loom and the cash cow of American democracy is being milked for every drop here one of America’s rock icons shows his colours in a joyful album of praise for the American dream  as an ideal but shaking its fist at the failures and injustice that is evident every day– the way that only Springsteen could. Even if the sentiment of the lyrics ‘we look after our own, wherever this flag is flown’ might be a double edged sword pointing at the egotistical tyrants that some of the rest of the world see when looking at the star spangled banner but for that die hard Democrat it is a chime of the Liberty Bell and a yellow ribbon round an oak tree for a ferociously patriotic nation and musician.

The thing that allows Springsteen to evoke quite damming indictments "If I had me a gun, I'd find the bastards and shoot 'em on sight," from the track “Jack Of All Trades”, is the polished production and glossy finished sound that places him in the Rock ‘N’ Roll hall of fame at the same time it attacks the country that would support such a bourgeois ideal while trampling on the workers who built the country to begin with. This is the 17^th studio release and from the cold harsh sounds of ‘Nebraska’ to the journey to the centre of the American folk tradition on ‘The Seger Sessions’ and always with the memory of the late 80’s sheen of ‘Born In The USA’, Springsteen and the exemplary E Street Band have looked at the same problem from many angles, but it’s at its best when it is played out to the big band sound the nation loves while simultaneously spitting the lyrics that tell of a mistreated and repressed people, it’s the American dream in Blues form and it’s the stuff that raises one lonely man with a guitar and a pen to be ‘The Boss’.

This is a real fist pounding album of drivetime hits with the anarchy well hidden, the titles sell you and the rhythm pushes you so hit play on ‘Shackled and Drawn’ or ‘Jack Of All Trades’ and listen to the hypocrisy that is the American Dream.

   Disappears – ‘Pre-Language’ There is a raw power here that instantly engages me, a beating urgency that makes you feel the expression of emotion in much more than the angst ridden nihilistic lyrical content but in the beating fists of the guitarist and the pounding bass as it churns out fury in every well timed snap.  Coming out of Chicago and picking up an uber respectable guitar player in the shape of Steve Shelley of Sonic Youth since ‘Lux’ there debut album in 2010. They return with their style that has been describes as Shoe-gaze, Grunge and even Krautrock set to stun and bidding your attention you pathetic worms.

The music on display here is as cold as a mortician’s slab and as blunt as my comments about James Blunt, this could be my album of the year where I poo poo whatever anyone else has to say because for me it just plain hit the spot. When Joy Division and Can were producing music I was yet to surface onto planet earth, when The Pixies, Nirvana and Sonic Youth ruled the roost I was busy riding my bike and listening to the soft rock of my parents liking. I am glad to hear a resurgence of these influences making new and exciting music in the tradition of those stylised rock gods. A fierce repetition drives the point home and the guitar roars and soars with an epic rock quality while still operating under a punk grit and pointedness that is jagged and severe. This is the second album of the year that has made me proud to be a punk again and with At The Drive In Hitting the stage this summer it seems like a true resurgence in the true spirit of punk without the pandering to a childlike audience. The spirit of punk was an attitude of spitting in the face of any authority with words and attitude to be nihilistic in nature and to believe in something far from the status quo this attitude was taken on by those tired of a rock formulaic progression while still maintaining its venom and angst, post-punk is my holy land and always has been because it adds elements of intelligence and musical cohesion to full on heartfelt emotion and loud and proud honesty.

I may be getting dragged into some hyperbole and overstating the point but here but I think this album may get overlooked and I want to set my stall out to say I really enjoyed it, I’d love for you to have a listen to the spitting venom of ‘Replicate’ because it does just what punk says on the tin.

   Band Of Skulls – ‘Sweet Sour’ In the summer of 2005 there was a brief relapse into a summer of love when The Magic Numbers came onto the scene with arc wide smiles and sending out the spirit of brotherly love not only with their  genetics but with their music.  A few years later there was a resurgence of raw power as the top of the hipster scenes toyed together with epic titans of rock and produced an aged raw power with a modern twang with a sterling album from ‘Them Crooked Vultures’. A few years later again in the backwaters of Southampton a group have managed at moments to fuse these two musical occurrences into something once more new and exciting, fusing more influences than it might at first seem.

What I know of The Southampton music scene I know from a sage oracle of musical knowledge and all round ginger god Mr.Olly Onslaught and his most excellent musings in his blog http://ifoundthisvoiceinmyrecordcollection.blogspot.co.uk , which I urge anyone listening to have a look at for some top rate musical musings. Anyways it seems modern Southampton is churning out bands fusing sounds and delivering a powerful record with some riffs that will have the steadfast of head bangers at least nodding along.

I could well be accused of musical snobbery as I first became aware of this album from a TV advert which always puts me off, I just don’t like to see an album sold like this, I don’t know why but I think it concentrates your thoughts on the commercial selling point of an album rather than the actual chords played. It takes the stylistic approach of a band well out of their hands and into the hands of marketing executives, but as there is a track on this album called ‘The Devil Takes Care Of His Own’ maybe that is devoted to those putrid spawns of Satan.

In its most successful and memorable parts this is an album of crunchy heavy riff driven rock that has all the head banging credentials but it is in reality half made of much more delicate and understated songs with close harmony and a much more Indie production value. I like duality and though some may think it weakens the message I think it shows a good use of attack and decay ‘Lay My Head Down’ waits till four minutes in to bring on a clash of reverb but then takes it back to a simple solo and a mellow vocal. But for floor filling songs that will surely be setting off a festival crowd or two this summer it has to be the upbeat songs that sell this but they two are full of good harmonies and playfull tunes, listen to ‘Bruises’ and listen Loud

   Sharon Van Etten – ‘Tramp’  To Describe something as no frills might initially sound like a shallow and insulting comment against someone’s expression, but with the ever expanding genre of modern female singer songwriter’s performing under the folk umbrella there is beginning to be a division of modernists and purists, so ‘no frills’ isn’t a negative for me as I am on the side of those who are brave enough and talented enough to let the simplicity of the song and the clarity of the unclouded voice tell the story, which goes back to the very origins of the Folk tradition.

This Brooklyn songstress approaches her music with a personal touch, she has a moody voice with a rasp that sounds hung over or desperate – the lyric is pure yet poetic the tune is in key but without being polished or fake. Her style has attracted some collaborators and supporters who are at the forefront of rediscovering an ancient style With Justin Vernon and Aaron Dessner collaborating on a cover of the closing track of her 2010 album ‘Love More’. Guitar and drum duties on the opener and some of the tracks falls to long time folk/indie miserabilist Matt Barrick of The Walkmen which gives an angsty platform for Miss Van Etten to talk of ‘Serpents in my mind trying to forgive your cries, Everyone changes, in time, I hope he changes, this time.’ Its an album of understated beauty and non-shouting anger and pain, there are vocal fuge’s of cooing la’s and fawning ahhhs but it returns always to pithy lyric,  music is clearly an escape and this is an evacuation.

There is a confident resignation that comes with more than a short while dealing with bitterness, an acknowledgment of your own failings and an appreciation of the pleasure of pain. It’s an honest look of the emotions we have to deal with through lives as while there is love there is also loss and the best moments are hard fought for. Start with lead single ‘Serpents’ and the glory of the rest will follow but for me the untold bitterness of ‘Kevin’s’ is where this exciting artist is at her simple best.

I’m about to shift my life up a gear and hopefully make a positive impact on my day to day existence, that does involve moving into a detached house so hopefully the volume levels can increase and any possible stresses can be drowned out in a glorious haze of rock. Hope to speak to you soon and in the meantime happy listening and big smiles all round.